Arsenal Strength Warns Fitness Industry About Counterfeit Equipment Misrepresented as Genuine Products
FOR IMMEDIATE RELEASE
Knoxville, Tennessee — Arsenal Strength is urging gym owners, fitness professionals, and equipment buyers to exercise caution when purchasing used or discounted strength equipment after an increase in counterfeit products being represented as genuine Arsenal Strength equipment.
Over the past several months, Arsenal Strength has identified instances where counterfeit machines have been marketed, sold, or displayed using Arsenal Strength logos, trademarks, target graphics, and other protected branding. In many cases, buyers may not realize they have purchased counterfeit equipment until after the transaction has been completed.
"Counterfeit equipment doesn't just harm our company—it puts gym owners, their members, and the reputation of the entire fitness industry at risk," said Jamie Hall, Co-Founder and Chief Marketing Officer of Arsenal Strength. "When our name is placed on equipment we didn't design, manufacture, or test, customers naturally expect Arsenal's quality, safety, and performance. Unfortunately, counterfeit products cannot meet those expectations."
Arsenal Strength invests significant time and resources into engineering, testing, manufacturing, and supporting its equipment. Authentic Arsenal products are backed by quality control standards, customer support, warranty coverage, and replacement parts that counterfeit equipment cannot provide.
The company also reminds buyers that Arsenal Strength's trademarks, logos, product identifiers, and branding are protected intellectual property. Displaying Arsenal Strength branding on counterfeit equipment may constitute trademark infringement and can create confusion within the marketplace.
How Buyers Can Protect Themselves
Arsenal Strength encourages prospective buyers to:
- Purchase directly from Arsenal Strength or an authorized global partner
- Request proof of purchase and the equipment's ownership history.
- Verify questionable equipment with Arsenal Strength before completing a transaction.
- Contact Arsenal Strength if a deal appears unusually discounted or if the authenticity of equipment is uncertain.
Commitment to the Industry
Arsenal Strength recognizes that many purchasers of counterfeit equipment are themselves victims of misrepresentation. The company's priority is to educate the marketplace, identify counterfeit sources, and help gym owners ensure they receive authentic products.
"We're committed to protecting our customers and our brand," Hall said. "If you're unsure whether a piece of equipment is genuine, we'd much rather help you verify it before or after a purchase than have you unknowingly invest in equipment that doesn't meet our standards."
Gym owners or individuals who believe they have purchased counterfeit Arsenal Strength equipment are encouraged to contact Arsenal Strength directly. The company can assist in verifying authenticity and gathering information that may help prevent future counterfeit sales.
About Arsenal Strength
Founded in Knoxville, Tennessee, Arsenal Strength designs and manufactures premium strength training equipment used by professional athletes, commercial fitness facilities, and home gyms around the world. Built on innovation, quality, and performance, Arsenal Strength equipment is trusted in more than 70 countries worldwide for over a decade.
Media Contact
Jamie Hall
Co-Founder & Chief Marketing Officer
Arsenal Strength
